Team Tools

At Hotjar we use a number of different tools to collaborate together, manage our perks and communicate with our users. The list below is not an exhaustive list but rather a list of company-wide tools.

Shall I use chat, email, or schedule a call? Check out the 'Communication Cheat Sheet' page



The central hub for communication. This is used to communicate and receive updates from teams and multiple tools. It’s also our ‘go-to’ to establish if someone is available. (Note – avoid long-winded work-related discussions / debates on Slack and move these to Discourse instead).

You can read more about how we use Slack here.

Google Apps

Our productivity suite that covers email (Gmail), calendar, docs (Drive), and communication (Hangouts).

  • Gmail - our email communication platform. Everyone has an email address and we have several groups and dedicated team mailboxes as well. You can find a listing of all of the groups and shared mailboxes here.

  • Calendar - used to schedule meetings and calls internally and externally. All meetings / calls involving an external party or more than 2 Hotjar team members are scheduled with a calendar event.

  • Docs – used for presentations, research, workings, manuals, guides, or other forms of documentation that requires collaboration.

  • Hangouts – Meetings scheduled in the Google apps Calendar are automatically assigned a Hangouts link. This is used for our daily calls. Used when a topic needs to be discussed or when it’s faster to work with a colleague/the team over a call. Please use google hangouts for calls where the number of participants does not exceed 20. Example: Daily scrum calls


Our Human Resources Information System (HRIS). All personal data including the history of roles, promotions, and compensation changes are recorded here. This tool is also used for booking leave.


Our tool for official team announcements and non-chat-based discussions. This is used for leave announcements, company updates, key product decisions, research results etc.

Posts to Discourse are made to ask for more in-depth feedback from the team on something you may work on or to make announcements such as taking leave. You can read more about how we use Discourse on this page.


Yes, we eat our own dog food...and lots of it. We use our own tools to improve our site, collect user feedback, create surveys, and collect NPS scores. The Customer Experience team and Dev team also use Hotjar to access users’ accounts to help solve user issues.


This is used to manage, plan and update the Hotjar product backlog, weekly iteration Kanban and updates to be announced to users.


This is our knowledge base. You're actually reading this page using Confluence. Every department has there own space. We use Confluence to document our processes, procedures, how-to's, and much more.


This is our password management tool used to create secure passwords and to share passwords, log-in details and notes through the use of LastPass groups and LastPass shared folders.



Used to manage, plan and update customer requests and bugs, the Operations Backlog, the Marketing Backlog, our weekly Brainstorm sessions, and other pipelines relating to operations.



This is our user feedback and tracking tool. It is embedded in the interface and allows users to communicate directly with the Hotjar team. Specific processes are in place as to how Zendesk is used (see section ‘Ethos & Tone of Voice’).



This is a performance management platform that combines employee feedback, company-wide surveys, and peer recognition (you can high-five your colleagues). You can read more about how we use 15five on this page.



This is a hiring platform that links directly to our careers page and helps us manage applicants for available roles.



Used to help schedule calls, especially interviews and demos. Kindly follow the instructions outlined in the invitation email. Enabling settings that ensure that anyone booking time with you will receive a calendar invitation (as opposed to just a confirmation that time was booked). You can read more about how we use Calendly on this page or check the Calendly Knowledge Base.



We use Zoom for large company meetings such as the weekly Demo and monthly company meetings. CSMs and Marketing use Zoom for Webinars and for Hotjar customer Demos/calls with customers. With zoom, the host can record calls and it has a lot more functionality than Hangouts. 

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