The following explains where we're headed and the things that drive what we do.
Vision
Our vision is what drives us to keep our customers and stakeholders happy. It gives us a long-term view and perspective of what we want to achieve over time. Our vision is to:
"To give teams of all sizes the insights they need to create experiences their users love."
Position
Our position is what drives prospects to use Hotjar. It determines how we want to be perceived in our prospect’s mind. Positioning is an essential part of any marketing strategy since marketing is a battle of perception.
WHO For any B2C business selling online,
CATEGORY Hotjar is the behavior analytics software...
POSITION that makes it easy to go beyond traditional web analytics and understand what users are really doing on their site.
VALUE It’s the easiest to get approved, to set up, and to get insights from.
