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When building Hotjar, David reached out to some of the best people he had already worked with during his career and it quickly became evident that the five co-founders (Erik Näslund, Johan Malmberg, Marc von Brockdorff and Jonathan Vella, together with David) would work well as a team.
Together, they defined Hotjar's vision to “change the way the web is built and improved by democratizing user analytics and feedback”Vision to "To give teams of all sizes the insights they need to create experiences their users love", and then went to work to make that vision a reality.
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